Apples to Apples® Online Promotion Complete Official Rules

NO PURCHASE IS NECESSARY TO ENTER OR WIN THIS PROMOTION. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

Apples to Apples® Online Promotion (the “Promotion”) starts March 1, 2009 at 11:59 PM EST and ends July 31, 2009 at 11:59 PM EST (“Promotion Period”). The Promotion consists of two (2) parts: Instant Win (the “Instant Win”) and Grand Prize (the “Grand Prize”). The Sponsor of this Promotion is Mattel, Inc., 6155 Freemont Blvd., Mississauga, ON L5R 3W2 (the “Sponsor”). The Promotion shall be subject to these Official Rules and by entering, all participants agree that they have read these Official Rules and to abide by and to be bound by the terms and conditions herein.

2. ELIGIBILITY:

This Contest is open to legal residents of Canada excluding the residents of Quebec. VOID WHERE PROHIBITED BY LAW. Employees and agents of Mattel, Inc. (“Sponsor”) and their respective parent companies, affiliates, subsidiaries, printers, advertising and promotion agencies (collectively, the “Promotion Entities”), as well as members of the immediate families (defined as spouse, mother, father, sisters, brothers, sons and daughters) and households of such employees and agents are ineligible to participate. Each participant must be of the legal age or majority or must obtain permission from his/her parent or legal guardian to enter and each participant or the parent or legal guardian of the participant must provide his/her name, address, phone number and age for purposes of administering this Promotion and consent to the collection, storage and use of personal information for the purposes of this contest and promotion.

3. HOW TO ENTER:

There are two (2) ways to enter the Promotion. Duplications will be removed.

Complete the online entry form at http://www.applestoapples.ca. All winning entries must include your name, age, address (including Postal Code), telephone number and e-mail (if available) and if applicable the name, telephone number(s) of your parent/legal guardian and consent as mentioned above. Entry into the Instant Win portion of the Promotion (via PIN number entry that is emailed to your account or received via the national consumer tour) automatically enters you into the Contest portion of the Promotion.
Mail in an entry including:

Name
Address
E-mail address
Daytime phone number
Nighttime phone number
Age
Parent’s signature (if applicable)

Entries should be mailed to:
Apples to Apples Promotion
C/O Youthography
590 King Street West
Suite 201
Toronto, Ontario
M5V 1M3

4. PRIZES:

One (1) Grand Prize available to be awarded in the Promotion:

One (1) trip for two (2) to spend four (4) nights in New York City, NY

Round trip economy airfare (from major city center airports) for two (2) to and from New York City, NY from within Provincial Canada
Accommodations for two (2) for four (4) nights in New York City, NY

One (1) hotel rooms, two (2) beds
Three (3) to four (4) star hotel

$2,000 CDN spending money (awarded in Canadian dollars)
One (1) Apples to Apples® Party Box

Total Grand Prize approximate retail value $5,000.00 CDN

The Grand Prize will be awarded in the name of the winner or if the winner is under the age of majority to the winner’s parent/legal guardian. His/her name, address (including Postal Code) and telephone number must be completed to receive the Grand Prize that will be provided by the Promotional Entities on behalf of the Sponsor. Prizes must be accepted as awarded and may not be transferred, substituted or redeemed for cash except at Sponsor’s sole discretion due to prize unavailability, and then only for a Grand Prize of equal or greater value. Any applicable federal and local taxes (including income tax), where applicable, are the sole responsibility of the winner, as applicable. One (1) Grand Prize winner per Promotion Period based on Mattel, Inc.’s approximate retail value of $5,000.00 CDN.
One (1) per week of Instant Win prizes are available to be awarded in the Promotion Period:

The Instant Win prizes will be awarded in the name of the winner or winner’s parent/legal guardian. His/her name, address (including Postal Code) and telephone number must be completed to receive the Instant Win prize that will be fulfilled by the Promotional Entities on behalf of the Sponsor. Prizes must be accepted as awarded and may not be transferred, substituted or redeemed for cash except at Sponsor’s sole discretion due to prize unavailability, and then only for a Instant Win prize of equal or greater value. Any applicable federal and local taxes (including income tax), where applicable, are the sole responsibility of the winner, as applicable. One (1) Instant Win prize winner per email address entry. Value of Instant Win prizes may vary. Total value of no greater than $5,000 for all prizes awarded.

5. PRIZE FULFILLMENT:

The potential winner for the Grand Prize will be selected from all eligible entries submitted online at http://www.applestoapples.ca or by mail in a random drawing held on or after June 16, 2009 by one (1) of the Promotion Entities. Odds of winning a prize depend on the total number of eligible entries received. The potential Grand Prize winner will be notified by phone and/or mail and/or e-mail at Sponsor’s sole discretion. If a potential winner cannot be reached within (14) calendar days from the first notification attempt, then prize will be forfeited and an alternate potential winner may be selected. These notification requirements will be strictly enforced. The potential grand prize winner or his or her parent or legal guardian must correctly answer a skill testing question to win.
The potential winner for Instant Win prizes will be selected from eligible entries submitted online at http://www.applestoapples.ca in a computer generated random selection online at time of entry. Odds of winning a prize depend on the total number of eligible entries received. The potential Instant Win winner will be notified instantly online and/or e-mail at Sponsor’s sole discretion. If a potential winner cannot be reached within (14) calendar days from the first notification attempt, then prize will be forfeited and an alternate potential winner may be selected. The potential instant win winner or his or her parent or legal guardian must correctly answer a skill testing question to win. These notification requirements will be strictly enforced. The prize package will then be mailed to the winner up to 8 weeks following.

6. GENERAL:

Sponsors are not responsible for late, lost, damaged, misdirected, incomplete, illegible, or destroyed entries. Entries are null and void and will be rejected if not obtained in accordance with these Official Rules through authorized, legitimate channels, or if any part is counterfeited, not original, mutilated or tampered with in any way. All entries submitted become the property of the Sponsor and will not be returned. This Promotion is subject to all applicable laws. By participating in the Promotion, participants agree to be bound by these Official Rules and waive any right to claim ambiguity in the Promotion or these Official Rules. Winners and participants also agree to release, discharge, indemnify and hold harmless the Promotion Entities, and the officers, directors, employees, agents, successors and assigns of each, from and against any claims, damages or liability due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse, use, loss or misdirection of any prize, or participation in any Promotion-related activity or participation in this Promotion, or any other error in the offering or announcement of any prize. The Sponsors reserve the right to substitute any portion of a prize with one of equal or greater value. Any person attempting to defraud or in any way tamper with the Promotion will be ineligible for prizes and may be prosecuted to the full extent of the law. If it is discovered in the ordinary course of running the Promotion that one person has attempted to enter more than once, that person will be disqualified from the Promotion. The Sponsor also reserves the right to disqualify such participants from further Promotions without further notice.

7. PRIVACY:

By submitting personal information to Mattel, Inc. or their service providers and agents, participants and their parents/legal guardians (where applicable) consent to Mattel, Inc.’s collection, use and disclosure of such personal information for the purposes: (1) of administering and publicizing the Promotion (including winners of the Promotion) and advertising and promoting Mattel products; (2) set out in these Official Rules; (3) of detecting and protecting Mattel, Inc, its affiliates, and other third parties against error and fraud and other illegal activity; and (4) as otherwise disclosed to you and for which we obtain your consent and as permitted or required by law. To the extent that a participant provides Mattel, Inc. with personal information of another person, such participant represents that he or she has the authority and/or has obtained all necessary consents from such person to enable Mattel, Inc. to collect, use and disclose such personal information for the purposes set forth above.

8. WINNERS LIST/RULES:

For a list of winners or a set of these Official Rules, send a self-addressed stamped envelope to: Apples to Apples® Online Promotion, C/O Youthography Inc., 590 King Street West, Suite 201, Toronto, Ontario, M5V 1M3. Please specify rules or winners list in your request. Official Rules are also available during the Online Entry Period at http://www.applestoapples.ca.

9. SPONSORS:

Mattel, Inc., 6155 Freemont Blvd., Mississauga, ON L5R 3W2.

10. PROMOTION ADMINISTRATOR:

Youthography Inc., 590 King Street West, Suite 201, Toronto, Ontario, M5V 1M3.